May 05, 2013

FOBO Tag launch event @ MIDA KL !

Hmm... What does that small-ish, blue-ish and UFO-ish device has to do with an iPhone? That roundish device is called FOBO Tag, it's a Bluetooth device that help you monitor your belongings and loved ones by working together with the smartphone application.

I was invited to the FOBO Tag launch event in Malaysian Investment Development Authority (MIDA), KL. The event started off with speeches by Datuk Noharuddin Nordin (top), CEO of MIDA followed by Mr. James Lim, CEO of Balda Solutions Malaysia Sdn. Bhd (bottom).

After the speeches and launching, introduction has been made to further explain about the FOBO Tag. There are 3 main functions available in the FOBO Tag:
  • PromptME
  • Don't MoveME
  • FindME

By using Don't MoveME, you can hang the FOBO Tag on your house's door to notify you about unauthorised entry:

Or put it on your bicycle to notify you when someone moved it!

Parents can also let their children to wear a wristband containing the FOBO Tag. By using PromptME, the app will notify them when their children got out of range or entering the range!

Finding the FOBO Tag in a house could be tricky when you misplaced it. Thankfully, there's a FindME function to locate the missing FOBO Tag!

Car can also be located in an open car park area, where the FOBO Tag app will pinpoint the location of your car in the iOS Map!
Ok girls, stop staring at the handsome guy......

Fine, you can take a few more look of the handsome guy in this video! The video will help you understand the features of FOBO Tag better:

FOBO Tag requires coin cell battery to operate, battery life can last for a year and it is user replaceable!

6 vibrant colours to be chosen from!

Right now, FOBO Tag can be operated with iOS devices (iPhone 4S, iPhone 5, New iPad etc.) only. Android users, fred not! FOBO Tag is coming your way soon!

After downloading the app, you just have to sign up for an account and attach your FOBO Tag into the app by scanning the QR code! It's just that easy!

Right after that, you can start using your FOBO Tag for all sorts of purposes! I can't wait to try it out in open air car park space as well as airport luggage!

For more info about the FOBO Tag, please visit:

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